With Fever's platform, the Autry overhauled their ticketing and marketing infrastructure to significantly improve the online visitor journey, all while capturing more data and growing ticket sales.
On their updated ticketing page, we introduced high-quality videos and photos to immediately grab users' attention and showcase the personality of the museum's events and exhibitions. In addition to visually enriching the online visitor journey, we also trimmed the checkout process to under 60 seconds, all while still capturing key user data like full names and emails, which flowed automatically into the museum's CRM database.
As part of the core marketing strategy developed for the Autry Museum, Fever helped the museum feature their existing events and exhibitions through year-round posts on social media and dedicated articles on Secret Los Angeles, generating hundreds of thousands of impressions throughout Los Angeles county. This strategy allowed the Autry to consistently place their programming in front of a broad, experience-hungry audience of both locals and tourists.
Secret Los Angeles, as part of Secret Media Network, is the largest and most influential digital publisher on city life and local experiences, with a reach of over 10 million users every month in Los Angeles alone.
One standout example was the Autry's Annual Block Party, a marquee celebration featuring a carnival on the lawn, Wild West-inspired performances, and museum access. Fever promoted and ticketed the event, helping the Autry expand ticket sales with a demographic that included families and individuals in their 20s and 30s.
The results proved that consistent and well-distributed organic content, paired with a trusted local voice such as Secret Los Angeles, can meaningfully grow awareness and attendance for museums and heritage sites, especially those without a large in-house marketing budget.
